So where do you start? This may surprise you, but it’s not from a tool at all. And there are thousands more where those came from. So far, we’ve listed 30+ web optimization tools that you can use right now to grow your website traffic and revenue. 2 core website optimization strategies that always work Watch Ilana’s 5-min lightning talk on designing for inclusivity for more accessibility tips. Ilana Davis, Shopify & Squarespace consultant
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Working with, including, and learning from people with a range of perspectives, can capture a greater share of the consumer market. Popular accessibility optimization toolsĭesigning through inclusivity doesn't mean that you're designing one thing for all people, it’s designing a diversity of ways to participate so that everyone has a sense of belonging. Using WordPress? Optimize your WordPress website with these popular SEO plugins:Ī WEBSITE COLOR CONTRAST TEST ON CHECKMYCOLOURSĪn accessible website is easy for everyone to use-which is a win-win for you and your visitors: great UX for them and more happy customers for you.Īccessibility tools can show you how your landing pages look on a screen reader or to people with various impairments (for example, different types of colorblindness) and provide optimization suggestions to make your website more inclusive. You can use specialist SEO tools that only do one thing (for example, Screaming Frog is a dedicated technical SEO tool), and all-in-one SEO tools, like Ahrefs, which will do a little of everything. Video SEO tools to optimize your videos to rank highly on sites like YouTube Rank tracking tools to measure and compare search traffic, and tell you how your site ranks in the SERPs for target keywordsĬontent optimization tools to optimize for target keywordsīacklink analysis tools to check which pages link to your site (or to competitors) Keyword research tools to find keyword ideas Technical SEO tools to audit on-page SEO (like checking meta robots tags or 404 links) There are many different types of SEO tools that will help you optimize everything from the structure of your web pages to tracking how you rank for certain keywords:
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SEO (search engine optimization) can help you get more free website traffic from search engines like Google and Bing.
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As long as your mindset is focused on making your website better, you’ll get a lot out of the tools we discuss below. Think of it like one big optimization ecosystem: if you improve your website speed, you will also help your SEO, UX, and CRO efforts.
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Some tools help you work on more than one area at once-for example, Hotjar can be used to improve UX and conversion rates on desktop and mobile-but in general, you’ll need to use multiple tools to optimize your entire website. Website optimization is a big topic, but the tools you can use fall into six main categories: Now you know you don’t need to spend money to start optimizing your website, you can start playing around with one or more of the tools we just covered.īut if you want to go deeper into optimizing a specific area of your website-for example, making a landing page load faster or finding a new keyword for a blog post-here’s a look at the different types of web optimization you can focus on, and more tools that will help you get the job done.
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How to use it: enter any URL and click through the icon-coded errors to see what to change and learn why improved accessibility is important. What you can optimize: find accessibility issues like missing alt text, small text size, and contrast errors that make your content inaccessible to screen readers. What it is: WAVE is a web accessibility evaluation tool.